Market Feasibility and Research

Demographics and Psychographics

The demographic and psychographic composition of those who need shoes need not be stated, as everyone regardless of their class wear shoes. Shoes are a basic necessity, and even though one might argue on the quality worn by certain classes, one cannot deny that the shoes still serve a purpose, from baby boomers, young children, teenagers, young adults, adults, the middle aged, and the aged all need shoes.

Also regardless of your job, you will need shoes as some jobs require specialty shoes before carrying out the job, like those in healthcare, athletes, blue collar workers, and so many others.

List of Niche Ideas within the Shoe Line Industry

There are different niche ideas within the shoe line industry, and while certain aspects in the shoe line might be different amongst shoe companies, the basic aim of providing cover for the feet is the same, and some even go as far as offering other services that would give them an edge over their colleagues in the same industry.

Some area of specialization in the shoe industry includes;

    General shoe design

    Specialty shoe design

    Shoe manufacturing

    Shoe distribution, shoe retailing, and other such related area of specialization.

The sub niches can be based on customer groups or distinguishing characteristics, specific age grades, male, cross-trainer or tennis player, female, athlete, adventurist or hiker. While entrepreneurs starting on a small scale might choose one area to specialize in, those starting on a medium or large scale, might choose to go into two or more areas of specialization.