Friday, 30 September 2016
Market Feasibility and Research
Demographics and Psychographics
The demographic and psychographic composition of those who
need shoes need not be stated, as everyone regardless of their class wear
shoes. Shoes are a basic necessity, and even though one might argue on the
quality worn by certain classes, one cannot deny that the shoes still serve a
purpose, from baby boomers, young children, teenagers, young adults, adults,
the middle aged, and the aged all need shoes.
Also regardless of your job, you will need shoes as some
jobs require specialty shoes before carrying out the job, like those in
healthcare, athletes, blue collar workers, and so many others.
List of Niche Ideas within the Shoe Line Industry
There are different niche ideas within the shoe line
industry, and while certain aspects in the shoe line might be different amongst
shoe companies, the basic aim of providing cover for the feet is the same, and
some even go as far as offering other services that would give them an edge
over their colleagues in the same industry.
Some area of specialization in the shoe industry includes;
General shoe
design
Specialty shoe
design
Shoe manufacturing
Shoe distribution,
shoe retailing, and other such related area of specialization.
The sub niches can be based on customer groups or
distinguishing characteristics, specific age grades, male, cross-trainer or
tennis player, female, athlete, adventurist or hiker. While entrepreneurs
starting on a small scale might choose one area to specialize in, those
starting on a medium or large scale, might choose to go into two or more areas
of specialization.
Shoe Business.
Starting a Shoe Line Business from
Scratch with No Money – A Complete Guide
Are you interested in starting a shoe line business from
scratch? If YES, here is a complete guide to starting a shoe line business from
home with NO money and no experience.
Okay, so we have provided you an in-depth sample shoe line
business plan template. We also took it further by analyzing and drafting a
sample shoe line marketing plan backed up by actionable guerrilla marketing
ideas for shoe line businesses. In this article, we will be considering all the
requirements for starting a shoe line business. So put on your entrepreneurial
hat and let’s proceed.
Why Start a Shoe Line?
Shoes are a major fashion component, and no dressing is
complete without the shoes. There is a global market for shoes, which means
there are large opportunities for those who want to go into shoe manufacturing,
designing, or retailing. In wanting to become an entrepreneur in this field,
you will need to carry out a market research to identify your potential
customers and target market, make a decision as to whether your brand will
include shoes for both gender, and the type of shoes that will be offered.
The type of shoes and the quality you intend to go into will
determine your target market. If your target market is a high end clientele,
then more emphasis will be laid on the quality of the shoes as against the
quantity. And if your clients are low classed, more emphasis will be laid on
quantity over quality. Shoes are sold in a number of stores and venues,
including family shoe store, specialty shoe stores, department and discount
stores and vendor-owned outlets, and you would have to decide which type of
shoe stores you would want your shoes to be in so as to be close to your target
market.
You can also decide to sell your shoes in online stores. The
geographic spread of establishments for online shoes sales industry is not
proportional to the population distribution. An online store is unlike a
physical store that must be close to the customers, an online store needs a
warehouse to store goods that can be delivered through mail to the customer.
As an entrepreneur, you would need to keep up with industry
trends by becoming a member of shoe manufacturers and retailer associations.
RUBY & DESY STARTS FOOTWEAR PRODUCTION.
Dear readers,
It is our greatest pleasure to inform you that ruby&desy now produces its own footwear here in Nigeria for Sale.We are here to see to it that your feet are kept in a comfort zone and help give a confidence in your daily living. Your footwear complements your cloths and looks also elevate your style and position in your locality.
For now we are selling and delivering to customers in Lagos while we look at supplies within Nigeria, Africa and Global.
We sell to individuals in all spheres of life,goal and career. we will also be educating those who have this same business ideas, skills or plans in helping you establish yourselves and ways in actualizing your dream.
You can always purchase from us and we promise to make you happy at all time.
Come and enjoy the journey with us and make our Nation great.
For enquirers please contact us on : rubyndesy@gmail.com
GOD BLESS NIGERIA.
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